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  • Pamela Froman

Health and Beauty in 2020

It's 2020 – a new year, a new decade, and the perfect time to start your healthcare and beauty off right! These trends and tips will allow you to be the best version of yourself.


Makeup and Hair Trends

Makeup and hair are some of the best ways to express yourself and some amazing styles are coming down the pipeline. From sexy shadows and super short cuts to lovely and luscious lips, these looks will rock your world.


People are going to do a double-take when they see your lashes because it's time to toss your black mascara and use a colored hue instead. These rainbow-inspired mascaras come in many shades, from bright-pink to deep-blue to emerald green.


It's pretty in pink as you make a statement with a hot-pink lipstick. As well, give yourself a sexy all-over flush with bright pink on your cheeks, temples, and underneath your brow bones.

The trend for brows in 2020 is structured, strong, and polished. You can look gorgeous and keep your brow hairs in place with a clear brow gel.


If you're bored of the same black smokey eye it's time to switch things up. Try a funky ruby-red smokey eye. The bright color is fabulous.


Long hair and extensions are out. Short cuts and bobs are in. However, these bobs are not super-sleek or polished – they are soft, tousled, and relaxed. And when it comes to heat styling, beach waves are totally popular. For medium to long hair, the modern shag is everywhere.


Beauty For Guys

We know...you're a dude. But there are beauty tips that are perfect for guys. With these simple steps, you'll be able to keep your face and body happy.


How are you taking care of your largest organ – your skin? Moisture is super important to keep your skin healthy – so drink tons of water. As well, if your skin feels dry, apply a face moisturizer to keep it hydrated.


Shaving can irritate your skin and cause ingrown hairs. Yuck. You need to use shaving cream when grooming with soothing, anti-oxidant ingredients. Do not use shave gels. Gels contain more alcohol, which increases dry skin.


Clean your face! Dust, sweat, and grime from your day to day activities can clog your pores and lead to acne. Clean all that gunk with a daily cleanser.


Steal a tip from the ladies and groom your brows. Pluck and groom to keep unibrows at bay. If you want to perfect your shape, visit a professional for a waxing.


CBD and Healthcare

Cannabidiol is a remedy for many ailments. Known as CBD, it is found in the cannabis or marijuana plant. However, CBD will not get you high. CBD is gaining momentum for health and wellness as it can ease ailments like chronic pain, cancer-related symptoms, neurological disorders like epilepsy and multiple sclerosis, anxiety and even acne! It can also benefit the heart and circulatory system.


Some studies suggest CBD also provides the following benefits:


Antipsychotic effects: CBD may help people with schizophrenia and other mental disorders by reducing psychotic symptoms.


Substance abuse treatment: CBD has been shown to modify circuits in the brain related to drug addiction.


Anti-tumor effects: In test-tube and animal studies, CBD has demonstrated anti-tumor effects. In animals, it has been shown to prevent the spread of breast, prostate, brain, colon and lung cancer.


Diabetes prevention: In diabetic mice, treatment with CBD reduced the incidence of diabetes by 56% and significantly reduced inflammation.


Ways To Look Your Best

Looking great means honing into what's attractive about you and showing that off to the world. Highlight what makes you special, your style, and keep yourself healthy. When you look great, you feel stunning too!


Unless you're living under a rock, you probably know that a tan is an accessory that will brighten up your look. Just about everyone is sexier with a little color. However, sun damage from tanning in your backyard or at a tanning salon is a big no-no because it ages your skin.

What to do? Try a spray tan! Spray tanning is a form of self-tanning where a fine mist is sprayed onto your body. This mist has an ingredient in it called Dihydroxyacetone (DHA) that interacts with your own skin's chemistry to turn it tan. This temporary effect lasts from 3 to 7 days and is completely safe.


Eyelash extensions will make you feel more stunning than you thought possible. They offer what mascara can never and will never accomplish, no matter how great the formula is. With extensions, you look like you were born with thickest, perfectly curled lashes with no clumps. They are perfect – and you look that way both day and night. However, looking good is expensive. Costs vary from salon to salon but expect a starting point at around $120 for the basics and up to $300 for a more custom look. And then, similar to acrylic nails, you will need to get a fill every few weeks.


Microblading is eyebrow architecture. It works by creating the best shape for each face – which is a unique approach for each client. The process uses a tool that is like a pen with 10 to 12 needles at the end that delicately scratch the surface, much like a paper cut. The needle implants featherweight strokes with a medical grade pigment on the epidermis layer for the skin, creating fine, realistic and natural hair strokes. Microblading, unlike tattooing, is not in the deep layer of skin, but more on the surface. This is also not permanent, and the color fades within 18 months. The hair strokes are far more natural and finer than any tattoo.


Cosmetic makeup artists are also inking freckles, lip colors, and more – making it possible to wake up with a face full of makeup. But as cosmetic ink gets more common, it's important to remember that the key term in semipermanent makeup is "permanent."


Lip tattoos, also known as lip blushing or lip tinting is a simple wash of sheer color across the entire lip. The finished result should look like a just-bitten, blurred lip — the type of subtle color that looks like you've just enjoyed a make-out session. Once you've been through the multiple touch-up appointments needed to first achieve your desired look, the color will last about a year.


Instagram-Worthy Photos

We all love a great selfie. However, most of us are subjected to photos that we wish didn't exist when cameras come out while hanging with friends. But you can banish bad photos forever.


If you often blink in photos, make sure you close your eyes right before the picture is taken and open them slowly right before the camera clicks.


Nobody wants an ugly double chin. To avoid this, elongate your neck and push your face forward, tilting your chin down slightly.


Maybe your smile looks wide and goofy. To perfect your pucker, try putting your tongue behind your teeth when flashing a grin.


And of course, there are always filters. FaceTune's wide range of superpowers includes getting rid of wrinkles, whitening your teeth, disguising bald spots with hair, making pimples disappear and reshaping your face and body to make you slimmer and taller.


Med Spas

Do you want to feel beautiful? Then take your first step by visiting a Med Spa. These facilities feature many treatments, from facials and massages to waxing.


As well, under the care of a medical professional you can get injections for wrinkles, fillers for restoring volume in the face, laser therapies for repairing sun damage, laser hair removal, acne therapy, and medical-grade facials and peels. Also, MedSpas can sell medical-grade skincare products that further enhance the benefits of the procedures they offer.


Alternative Treatments

There are tons of natural alternatives to enhance your most beloved beauty treatments, with clean, healthy ingredients for your skin, hair, and body.


Apple cider vinegar is perfect for unclogging pores, similar to toner. Water it down if you have sensitive skin (and only use it once or twice a week), but it's a great, all-natural alternative.


Body scrubs are everywhere. Sugar scrubs work just as well and they're 100% natural. Simply combine sugar with some coconut or olive oil and essential oils as a natural fragrance.

Don't destroy your hair with bleaching and color. Instead, nourish your hair with TIGI's SOS Extreme Recovery Treatment. Made entirely with plant-based protein, this salon-only treatment will strengthen and moisturize your hair while helping to prevent future damage and breakage.


Exercise and Fitness Trends

Staying in shape is on point for 2020. Here are fitness trends and what they mean for you.

Hiring a fitness professional or coach is super popular. Good coaches share your goals, help you cut through the clutter and be the best you can be. Wellness coaches also help you deal with stress, improve your mindset, find balance, and make healthy lifestyle changes stick.

Bodyweight training means using your own body to perform resistance training. You don't need a gym membership or equipment to build strength, and you can get a good workout wherever you are.


Training with free weights like barbells, kettlebells, dumbbells, and medicine balls is a hot and growing trend right now, largely thanks to the rising popularity of functional and CrossFit style workouts.


Group training is just that: A group of people led through a fitness routine by an instructor. The idea is to motivate by making exercise social.


HIIT, which is a workout that involves short bursts of high-intensity exercise followed by a short period of rest, is a chart-topper. HIIT doesn't just make you fit, but also boosts brain health, tames stress, improves body composition, and fends off chronic diseases.


Wearable technology is still in – fitness trackers, smartwatches, heart rate monitors, and GPS tracking devices will help you keep on top of your goals.


Stay beautiful, healthy, energized and happy!

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